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Academic and Consultant
Strategy & International Business
Tue, Jun 04|
FGV - Getulio Vargas Foundation
Info Session - Brazilian Cultural and Social Traits - and Implications for Business
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Time and Place
Jun 04, 2019, 7:30 AM – 9:30 AM GMT-3
FGV - Getulio Vargas Foundation, Av. 9 de julho, 2029 - Bela Vista, São Paulo - SP, Brazil
About the Event
History and geography have turned Brazil into a melting pot of subcultures. Regional differences demand adaptations in products (in order to overcome deficiencies in infra-structure and workforce skills, and to cater to different economic and educational levels, as well as diverse buying and consumption patterns), service attitudes and business practices. Advice to multinationals working in Brazil will be provided.
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