Info Session - Brazilian Cultural and Social Traits - and Implications for Business
Time and Place
About the Event
History and geography have turned Brazil into a melting pot of subcultures. Regional differences demand adaptations in products (in order to overcome deficiencies in infra-structure and workforce skills, and to cater to different economic and educational levels, as well as diverse buying and consumption patterns), service attitudes and business practices. Advice to multinationals working in Brazil will be provided.